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Wisconsin Retail Directory

 
   

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This menu provides convenient access to categorized retailers in the State of Wisconsin.  Most of the organizations listed on these retail category pages primarily employ residents of Wisconsin and cater to a local or regional customer base.
According to the 2010 United States Census, Wisconsin had an estimated population of 5,687,000.  Of these residents, about 23.5 percent were under 18 years of age, 62.8 percent were between 18 and 65 years old, and 13.7 percent were over 65 years old.  Roughly 49.6 percent of the state's population were males and 50.4 percent were females.  The median age of Wisconsin residents was 38.5 years, compared to the median age of 37.2 years for all United States residents.
Wisconsin has a land area of 54,154 square miles.  The state has about 105.0 residents per square mile.  Wisconsin also includes a water area of 11,342 square miles.  These street maps of Wisconsin shows the state's streets and roads, while this detailed map of Wisconsin provides a visual perspective on the state's topography.
Every five years, the United States Census Bureau publishes an Economic Census of the United States.  According to the 2012 Economic Census, there were approximately 19,272 retail establishments in Wisconsin, and annual retail sales amounted to about $78.2 billion dollars.  Annual payroll costs in the retail trade were about $6.8 billion dollars, and the number of retail trade employees was 296,956 during a sampled pay period that included March 12, 2012.  The following table provides more detailed statistics about the retail trade in Wisconsin.

2012 Wisconsin Retail Statistics (by NAICS1 Code)

NAICS
Code
Category DescriptionEstablish-
ments
Sales
($1,000,000)
Payroll2
($1,000,000)
44-45Retail trade19,27278,2026,835
441Motor vehicle and parts dealers2,45215,7821,297
442Furniture and home furnishings stores9701,391205
443Electronics and appliance stores9631,670180
444Building material and garden equipment and supplies dealers1,7736,400704
445Food and beverage stores2,01510,418921
446Health and personal care stores1,3284,621532
447Gasoline stations2,53013,049389
448Clothing and clothing accessories stores2,1112,407304
451Sporting goods, hobby, musical instrument, and book stores1,0301,400174
452General merchandise stores84211,8131,126
453Miscellaneous store retailers1,9811,466234
454Nonstore retailers1,2777,786768
1 North American Industry Classification System.
2 Annual payroll.


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